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The Dyson Battery Electric Vehicle

We developed our car from the ground-up, and didn’t borrow parts from other manufacturers. It was designed as a platform, so we could design other body styles to sit on it. The first model was an SUV; at speed, it would drop itself down to be more aerodynamic and then it could be raised up to give it even more ground clearance.

More information here: The Dyson Battery Electric Vehicle

When I first drove our car, I felt exactly the same as when I first used our hairdryer prototype, or the vacuum cleaner – I enjoyed it, but I was not surprised, in fact we immediately looked for improvements! When you’re involved in designing and developing every little detail of a product it takes away the surprise of seeing or using it for the first time. The car is exactly five meters long, with big wheels and huge ground clearance which is helped by the fact it has a completely flat bottom. The wheels are actually one of the most interesting aspects; because of their size, you get lower rolling resistance and you can ride bumps and potholes more easily – it’s exactly the opposite of a Mini. The wheels are right in the corners and I don’t think you’ll find any other car with the rear wheels as far back as this. The placement and size of the wheels gave us some unexpected advantages in comfort and road holding. The most striking effect when you get inside is the feeling of space. This is because the wheels are placed at the extremities of the four corners and combined with the absence of the car engine and exhaust pipes, you have the internal space of a long wheelbase SUV without the disadvantage of the massive external body.

I hate the 1930s armchair look that car seats typically have and I haven’t yet found a car seat that has proper lumbar support. We wanted a more elegant, structural seat, with well-considered posture support. When you sit in this, it gives you that support in all the right areas. The car has three rows of seats, capable of seating seven adults in comfort.

We also used our own air filtration technology in the car to control the environment, not just in terms of temperature but also to clean the air. I also never wanted anyone to have to take their eyes off the road, so that was my starting point – so we have a heads-up display and all the controls are on the steering wheel.